If it were on Steam I'd probably pre-order it, or buy it as soon as it comes out.
It took me years to warm up to Steam to the point where I don't mind it anymore (despite being a huge Half-Life fan), so now going and adding another platform doesn't really get me too excited. I actually was given GTA IV a couple of years ago for my birthday and I have yet to install and play it because I don't want Games for Windows Live on my computer.
So I guess I'll sit this one out for now, maybe things will change. Maybe I'll get used to the idea if Origin (unlikely) or maybe EA will work out their differences with Valve (even more unlikely, since I doubt EA has any intention of making ME3 available on Steam).
The ironic things is that I've spent this whole time carefully avoiding any information on Mass Effect 3 because I didn't want any spoilers and now I might not even get to play the game! 
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