Researchers find 42% drop in Canadians visiting US metro areas amid Trump 2.0

[BlueWavePsych]

A new research tool that tracks cell phone activity has found a 42% drop in visitors from Canada to big metropolitan areas in the US that is much higher than official border-crossing data, suggesting Canadians during the second Trump administration are avoiding US cities in particular.

Researchers from the University of Toronto said the tool showed a “year-over-year median decline of approximately 42% in Canadian visits to US metropolitan areas – significantly higher than official border-crossing data, which showed a roughly 25% decline”.

But the researchers said that their data also showed steep declines in Canadian visitors to cities, in states such as New York, New Hampshire and Vermont. It also found declines to major tourist destinations such as Las Vegas and Walt Disney World, and to winter recreation areas, including in Florida – typically a central destination for overwintering Canadians.

The researchers also noted that their data measured “not only Canadians crossing the border, but also Canadians living temporarily in the US, suggesting that the decrease in activity may reflect return migration to Canada”.

https://www.theguardian.com/world/2026/may/11/canadians-visiting-us

[Spazito]

1. That number makes sense to me...

Canadians remain very angry at both the tariffs and trump's "51st state" crap and this is one way to make our sense of outrage known.

I love the toon!

[kerouac2]

2. one of 184 economies analyzed to see a decline in international tourism

The total economic loss from the decline in international visits to the U.S. in 2025 is estimated to be between $12.5 billion and $30 billion in direct visitor spending. This represents a sharp reversal for the U.S., which was the only one of 184 economies analyzed to see a decline in international tourism spending in 2025.

World Travel & Tourism Council

https://www.cnbc.com/2025/09/07/where-are-travelers-going-if-they-arent-going-to-the-us.html

Says at least 30 billion but probably much more when using mobile phone data like the op news link

[mwmisses4289]

3. That 30 billion is probably low.

When you think of all the industries that rely on tourism, not just flights and hotels- restaurants, businesses of all sorts, taxi type services, dry cleaners...lots of money being lost because of t and millers immigrant raids. How much longer before the titans of airlines, cruises, hospitality and other industries decide t has cost them more than he is worth?