Bad Bunny- what it was really about

[Henry203]

This is the NFL which is the greatest marketing machine ever. They must have information that they don't do as well in the Latin community than other segments of society. Bad Bunny was on to bring in more Latino viewers. It is as simple as that.

[AZJonnie]

1. Bad Bunny is also the biggest star in the music world since he came out

He's 2nd in most career all-time song spins on Spotify globally, I think Taylor (iirc) is the only one with more and she's been out for 20 years, BB for like 7 (also iirc).

So yes about what you said, but the goal was even larger scale than that as the dude has global appeal.

[walkingman]

2. It worked out great and I think it was very timely. For one thing it informed Americans

that people born in Puerto Rico are U.S. citizens, and although they are self-governed they are subject to US Federal laws. Also, it highlights the "strange" attitude by many in the US of "you're in America, speak English" - which in my opinion is simply masking bias against non-European languages and cultures.

We are a multicultural society made up of immigrants from all over the world - it is time for us to accept that fact and be proud of our diversity and view it as a strength, not a weakness.

As a Texan, I wish I had learned Spanish and I think the Texas education system does a disservice to its citizens by not promoting a bilingual education for everyone.

[TommieMommy]

3. He also pushed love over hate 💙 👍 good job

[UTUSN]

4. Unsaid, the next lesson: How the U.S. has exploited and oppressed P.R.

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[peggysue2]

5. I read an article a few days ago . . .

In which a NFL spokesperson said as much. Bad Bunny is a global phenom and yes, the NFL recognizes his popularity and his marketing potential to the Latino community everywhere. The revenue stream is a strong incentive.